A few years back my husband and I were selling a home that had been professionally decorated from top to bottom. After a few months it was obvious that our home was not getting the showings that it should in such a desirable neighborhood. We asked around and were told that although our home was professionally decorated, it was so much to our taste that the photos were not drawing potential buyer in. We got some advice from a respected Realtor® and, with minimal investment and the assistance of a professional stager, we made the suggested changes and were in escrow within three weeks.
As a Realtor® it is sometimes hard to talk to clients about the staging of their home. Even in our case, we were taken aback that our taste in decorating could be holding back the sale of the home. Here are some important points:
· Staging is used to take personal taste out of the picture. It depersonalizes the home so potential buyers can visualize themselves in their home, not your home.
· If a Realtor® suggests staging, they are not criticizing your taste in decorating. They are trying to make sure that your home appeals to more buyers thereby selling faster.
· Staging can usually be done to meet your budget. During the initial consultation the stager walks through your home, asks about your budget, and then comes up with the best plan within that budget.
· Per Home Advisor ( HomeAdvisor Staging ), staged homes are on the market 33-50% less time and sell for 20% more than non-staged homes.
If you are thinking of selling your home, consider asking your Realtor® if staging is right for your home. Do not be afraid to inquire and get a professional stager’s opinion. You may be surprised at how little it takes to make your home more desirable to buyers, so it sells faster and for the best price. That is the ultimate goal for you and your Realtor®.